Appy Entertainment brand director Paul O'Connor refuted Take-Two boss Strauss Zelnick’s claims that mobile games could be sold for $40 like console games if they offered similar experience.
“Price points aren't lower on iPhone because of five minute games - our latest game, Trucks & Skulls Nitro, clocks in at six hours-plus for $0.99, and our metrics indicate players return to Trucks several times a week, with average sessions longer than five minutes,” he said.
“Prices on iOS games are compressed to free or $1 because this platform is at the centre of the most competitive entertainment software market in history. Surviving here it requires a new kind of thinking that, frankly, most of the console industry has been unwilling (or unable) to achieve.”
“Display size is a consideration in game development, sure, but drawing a direct relationship between screen size and depth of play is like saying 'movies can only be robust and entertaining when viewed on an IMAX screen.' A larger screen can make an image more engaging but if your game isn't designed to take full advantage of this new, connected (and unique) touch-driven platform, then all a larger screen is going to do is amplify the shortcomings of your game.”
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